Of course, that means the majority of sites that Google warned about this issue did not take any action yet, but Schoen expects that many will do so once they see the impact of this. As Google’s product manager for the Chrome Web Platform Ryan Schoen told me, 42 percent of publishers that were in violation have already moved to other ads. So if a user from India visits a site in Germany where ads are being blocked, that user won’t see ads even if the filtering isn’t live for Indian sites. Instead, it’s looking at where the majority of a site’s visitors come from. Google, however, is not classifying sites by where the individual Chrome user is coming from. Because of this, those are also the regions where the ad filtering will go live first. It’s worth noting that the recommendations of the Coalition for Better Ads focus on North America and Western Europe. Google admits that there is some memory overhead here to hold the blocking list in memory, but even on mobile, that’s a negligible amount. Some early ad blockers also had some issues with excessive memory usage that sometimes slowed down the browser. That’s not the focus here, though, and Google says it’s at best a secondary effect.
If a site is in violation, ads from AdSense and DoubleClick will also be blocked.Ĭhances are that you’ll see a bit of a performance boost on sites where ads are being blocked. It’s worth noting that while Google made some modifications to those rules, it doesn’t exempt its own ad networks from this exercise. Under the hood, Google is using the same patterns as the public and community-curated EasyList filter rules. If you end up on a site where Chrome is blocking ads, you’ll see a small pop-up in Chrome (yeah - Chrome will pop up a notification to alert you when it blocked a pop-up…) that gives you the option to sidestep the ad blocker and allow ads on that site. Here are the kinds of ads that will trigger the new ad blocker in Chrome: When Google decides that a site hosts ads that go against these guidelines, it’ll block all ads on a given site - not just those annoying prestitials with a countdown or autoplaying video ads with sound. So it won’t block all ads - just those that don’t conform to the Coalition for Better Ads guidelines. Instead, it’s Google’s effort to ban the most annoying ads from your browser. The most important thing to know is that this is not an alternative to AdBlock Plus or uBlock Origin. It’s the first time Google will automatically block some ads in Chrome, but while quite a few online publishers are fretting about this move, as a regular user, you may not even notice it. We asked Google if it has unearthed anything about the fraudulent extension, but even if we never hear back, it may be best to re-install Adblock Plus if you notice getting random ads after downloading it.Chrome’s built-in ad blocker will go live tomorrow. Unfortunately, it's unclear what else it can do or if it has even more detrimental effects that we still don't know of. SwiftOnSecurity says the fake extension was created by a "fraudulent developer who clones popular name and spams keywords." Indeed, it's pretty hard to tell that it's fake, since its developer's name is "Adblock Plus," and it has a considerable number of reviews.Īccording to one of the fake Adblock's reviewers, he started getting invasive ads that open lots of tabs after he installed it. I'm being mean to Google because there's no way their Chrome team is happy with this extension vetting/moderation situation. Legitimate developers just have to sit back and watch as Google smears them with fake extensions that steal their good name /3Tnv4NtY9t Google allows 37,000 Chrome users to be tricked with a fake extension by fraudulent developer who clones popular name and spams keywords.
Adblock plus for chrome mobile download#
That's a drop in the bucket for a service that has 10 million users, but it sounds like trouble for those who were unlucky enough to download it. Google has taken down the phony listing after SwiftOnSecurity tweeted about it and put the company on blast, but by then, it has already been up long enough to fool 37,000 people.
Adblock plus for chrome mobile verification#
Apparently, a fake Adblock Plus extension made it through Google's verification process and lived in the official Chrome Web Store alongside the real one.
If you use Adblock Plus with Chrome and downloaded the extension pretty recently, you may want to check what you've installed.
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